Wed 30 May 2018

WITT logo a winner

Producing a new logo for a company can be a major challenge – not least because the end result is immediately given a stringent, and frequently negative, review.

So Elle Brennan had good cause to be proud when her makeover of the WITT logo received universal approval last year.

Now the former WITT student has received accolades from her own industry for the work.

She was one of two WITT graduates at New Plymouth’s TGM Creative to celebrate major prizes in the Redshift Design Awards last Saturday in Wellington. The other was Chloe Reid for her work on a website for the Chiropractors’ Association.

The annual awards, promoted as a showcase of excellence in New Zealand graphic and web design, attracted 134 entries in the website and corporate branding categories.

Elle’s gold medal in the Corporate Branding Category came with high praise from the judges who noted: “It was awesome to see some before and after images to see what a great job the studio did with the brand refresh. The finished identity was shown across various mediums, and is so much more modern whilst still retaining its heritage.”

Elle also won a bronze for her corporate branding of Educare Training.

She and Chloe have both been at TGM for three years. Elle is on maternity leave.

The Straighten Up site designed by Chloe provides advice on healthy posture and is a New Zealand Chiropractors’ Association initiative.

Josephine Miles was assigned the task of leading the revamp of the website and the result won Chloe a silver in the web awards and was the People’s choice.

Hawera based chiropractor Josephine said the original site was very 1990s and word heavy. She secured quotes from five organisations but opted for TGM and was impressed with their vibrancy, responsiveness and range of options.

She was delighted with the new site, given a “soft launch” three months ago, because it is visually engaging and stimulating.

Her national body agreed. While Chloe celebrated her weekend with an award in Wellington, Josephine was at the annual meeting of the Chiropractors’ Association in Tauranga where feedback on the new site was hugely positive – and she received a President’s Award to acknowledge the success of her redesign project.

TGM director Andrea Leadbetter said she was delighted to see two students the company employed from WITT succeeding.

“It is really significant that both these designers are in the early stages of their careers and are already dealing with significant design projects - producing work which their peers regard as being of extremely high quality.”

She said Chloe’s work deserved additional credit because her client was running a not for profit website (, and the section she entered included entries from designers working for large businesses.